Stages of Business are Like Stages of Flight in an Airplane

Flying an airplane can be likened to running a business.Most other times during a business’s
At some points in the life of a business, during the“flight,” small corrections and tweaks are
startup and initial growth for example, it is necessary toall that is necessary to keep the company moving in
“hand fly” the business - you as anthe direction you want it to go. This is, of course,
entrepreneur (pilot) must “control” theassuming you have a good business plan (flight plan)
business directly and make large changes to itsand a good team (crew). You also must be in a
direction. In an airplane this is during takeoff andwell-designed company (stable aircraft). See The
climbout and only lasts a few minutes. In business, itAviation of Business post on Tradeoffs for more on
may last a few years.business design and aircraft design.
Airplanes are amazing pieces of machinery. DuringThere ARE times during cruise flight when a business
some portions of flight, it is required that a pilot make(or an airplane) DOES need to be hand flown - any
large changes and major corrections to the path oftime a change of direction is necessary. In aviation, it is
the aircraft. Takeoff and landing are obvious placesall about navigation or avoidance of other aircraft, and
where this comes to mind. This is called “handin business it is during times of change, when a new
flying” an airplane.direction is needed to grow to the next level or to
Other times, however, it is unnecessary to “handoutmaneuver competition.
fly” the plane - during straight and levelTimes to hand fly an airplane / business:
“cruise” flight for instance. During this- Takeoff / Startup
phase of a flight, the pilot will use what’s called- Climbout / Initial growth phase (combination of trim
“trim” to make very slight corrections toand hand flying)
the flight path of the airplane. If it is descending slightly,- Change in direction / New business opportunity
the pilot will use “nose up trim” to stop the- Traffic avoidance / Response to competition (can be
descent. If climbing slightly, “nose downproactive or reactive)
trim” will be used. Some aircraft have trim for- Initial descent / Considering exiting (combination of
rolling (aileron trim) and turning (rudder trim) as well. I amtrim and hand flying)
not talking about any kind of “auto-pilot;”- Approach to landing / Decision to exit made
this is just a way to more carefully and precisely(combination of trim and hand flying)
control the plane once it is in “cruise” flight- Landing / Exit of business (sale or other exit
and flying at a constant altitude and in a constantstrategy)
direction for some length of time.The reason it is important to understand this is that it is
In business, startup and initial growth are not the onlypossible to “hand fly” an aircraft (and a
times when a company must be "handbusiness) when it should be “trimmed.” It is
flown." If you plan on selling or in some other wayvery easy to “overcorrect” when you
“exiting” the business, you will also need tohand fly an aircraft during cruise flight… this will
“hand fly” for awhile. You may not because large changes in altitude and direction because
“hand flying” the business directly, but youthe pilot feels the need to directly control everything
will be directly and significantly involved in the processthe aircraft does with relatively large control
of finding a buyer and negotiating a fair price for bothmovements. But in a stable aircraft, small adjustments
of you. This roughly coincides with the approach andwith trim allow the plane to “fly itself” -
landing of an airplane - again a time when the pilotand that is exactly what aircraft (and businesses)
must be significantly involved in the aircraft’sshould be designed to do.
control.