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Serious About Writing A Business Plan... Start A Business Plan Library

Tap these treasures of ideas. The best moneywhat  great
you  can  spend
business owners and entrepreneurs do
is money invested in your business planinstinctively  and
education.  Don't
persistently. Charan explains the basic
shortchange yourself when it comes tobuilding  blocks  of
investing  in  your
business and how to use them to figure out
dream. Start gathering samples of businesshow  your  company
plans  and  collect
can, does, or will make money and operate as
business plan books and get a business plana  total
library  started,
business. Learn how to use these building
it can change your future. Here's what yourblocks  to  cut
library  needs  to
through the clutter of day-to-day business
show: that you're a serious student ofand  the
business  strategy  and
complexity of the real world. What the CEO
planning, finance and economics, selling,Wants  You  to  Know
and writing.Sample Business PlansStart by
gathering sample business plans. Look at theby Ram Charan. This little book is only a
annual137  pages:  but  I'm
reports and S-1s, S-4s, 10ks, or 10Qs filedtelling you, it's so well written you'll be
with  theas  intrigued  as
Securities and Exchange Commission (SEC) ofI was. What the CEO Wants You to Know by Ram
companies  inCharan.  Get  it
your industry. See how they present theirfor your business plan library.WritingNext
case,  explainis writing. You have to be able to get your
thoughts
their business, and discuss their industry
and competition.What exactly are these formsdown on paper. Businessese, academese,
and  how  do  you  get  them?  Goodlegalese  -  all  appear
question.These are forms that publictoo often in business plans. Often
companies  must  file  with  the  SECpreventing  a
in order to register their securities or toknowledgeable writer with good intensions to
maintain  the  registrationfail  at  getting
of previously registered securities with thethe message across to an intelligent,
SEC. You  can  findinterested  reader.  For
these forms by going to clicking on thesome reason, when people write business
Edgarplans  they  are
database, and searching for a public companycompelled to write "commence" and "prior to"
in your industry.The key is to find the mostinstead  of
helpful  filings.  These  are  the  ones
"begin" and "before." If you want to write
labeled S-1, S-4, 10K, and 10Q. They usuallyan  effective
contain
business plan, your business plan library
descriptions of the business, its products,must  have  books  on
industry,  competitors
how to be an effective writer.Start with
and strategies. Sections that should soundEdward  Baily;  he  wrote  a  surprisingly
familiar  to  you  if  you
straightforward book called The Plain
are planning to write a business plan.Go toEnglish  Approach  to
these sections and read how the company
presents  theirBusiness Writing. This book, The Plain
English  Approach  to
business and its products. Look at how they
describe  the  industryBusiness Writing, is about writing as you
would  talk,  which
and their competitors. I encourage you to
read  as  many  filings  innot only makes your writing easier to read,
it's  also  makes
your industry as possible. See what the "big
guys"  are  saying,  theit easier to write. In a brief, entertaining
124  pages  Baily
issues, challenges, and trends they see in
the  industry  and  howclearly lays out the dos and don'ts of plan
English,
they're attacking them.Be careful though
about mimicking what they write. Many ofillustrating them with examples drawn from
thesebusiness
documents are written in legalese despitedocuments, technical manuals, trade
the  SEC's  protestationspublications,  and  the
and push for plain English. Just remember,works of writers like Russell Baker and John
you're  doing  thisD.  MacDonald.
exercise to see how other companies haveThe Plain English Approach to Business
built  their  case  toWriting  offers
business investors.Another approach is topractical advice on clarity, precision,
gather  and  read  professionallyorganization,
written business plans of companies in yourlayout, and many other topics. Best of all,
industry  and  useyou  can  read  it
them as guides to prepare your plan. Try toan hour...and use it for the rest of your
avoid  genericlife.But writing well is only a part of
writing.  A  good  business
business plan templates. They're too general
and  often  notplan must be persuasive. Listen carefully to
what  I  just
worth the investment. Either way. Start
filling  yoursaid: persuasive. Not misleading or
untruthful,  but
business plan library with business plans
and  registrationpersuasive.Here's a book you need to look at
Persuading  on  Paper.  How's
statements. Keep them close by and refer to
them  often  asthat for a title? Persuading on Paper by
Marcia  Yudkin.
you write your business plan.StrategyNow,
here's a good book to start your businessYudkin is a writing consultant who coaches
plan  librarysmall-business
with. It's called: Competitive Strategy byowners and professionals on improving their
Michael  Porter.marketing
In this landmark book, Competitive Strategy,materials. In a witty and vivid style,
Porter  showsPersuading  on  Paper
you how to identify the forces that driveshows you how to use the written word to
competition  inconvert  strangers
your industry. Learn what moves yourto prospects to paying customers (or in our
competitors  are  likelycase,
to make within it. Competitive Strategyinvestors). What I like about this book is
provides  a  frameworkthat  Yudkin  takes
for evaluating the competitive alternativesyou step-by-step through the process of
you  mustcreating  marketing
consider and for thinking about how tomaterials that sell. Don't underestimate the
change  the  rules  ofpower  of
the marketplace in your favor. Competitivemarketing copy in your business plan. You'll
Strategy  is  thebe  surprised
bible venture capitalist, investmenthow her methods and strategies can help
bankers,  and  businesscreate  a  more
development executives use when analyzing anpowerful business plan. Persuading on Paper
industry  oris  a  must-have
business venture. I use this book as thefor anyone who wants to attract more
centerpiece  of  myclients,  customers,  or
business plan library. So I'm just askinginvestors.Raising CapitalNext is an
you  to  take  a  lookunderstanding  of  the  process of obtaining
at Competitive Strategy by Michael Porter.capital. No business plan library would be
If  it  suits  youcomplete  without
fine, if it doesn't suit you, keep lookinga book on the process of raising capital.
till  you  findWithout  capital
something that helps you understandyour venture is destined for failure. You
strategy.Opening your mind to strategicneed  to  learn  how
alternatives  is  a  creative
to select the right venture capital firm,
process. You can never have too many booksmake
on  strategy  in
presentations, and negotiate your deal.Try
your business plan library. Read as much asthis book: The Venture Capital Handbook by
you  can  to  learnDavid
why some companies can sell their productsGladstone. As an executive officer at Allied
more  cheaply  thanCapital
others. Why others provide the bestCorporation, a large publicly-owned, venture
products...products  thatcapital  firm  in
are just far superior to their competition.the United States, David has reviewed many
And,  why  someproposals  for
companies just always seem to provideventure capital financing. The Venture
unmatched service.Fill your business planCapital  Handbook
library  with  business  books  that
takes you through the entire process from
inspire, challenge and answer thesepresentation
questions.  Read.  Read.
through negotiations, commitment letters,
Read. And, study too. Find out how somelegal  closings,
companies  are
due diligence, the exit by the venture
reinventing competition in their markets andcapital  company,  to
obtaining
when the entrepreneur is left to own it all.
funding while others are seemingly obliviousAs  a  result,
to  the  changing
The Venture Capital Handbook provides anyone
world around them.Michael Treacy and Fredwho  wants  to
Wiersema  set  out  to  find  answers  to
spend the time and money with an insight
these types of questions in their book Theinto  what  venture
Discipline  of
capitalists really want. Prepare for the
Market Leaders. Although the authors won'tprocess  of  raising
appreciate  this
venture capital with The Venture Capital
comment, I found the underlying fundamentalsHandbook.SellingFinally, study the art of
in  Theselling.  Like  it  or  not,  when  you
Discipline of Market Leaders to closelyare trying to start a business venture or
parallel  those  laidraise  money  for
out by Porter in Competitive Strategy.your business you have to sell investors on
Perhaps  that's  why  Iwhy  they  should
like it so much. The difference, however, isinvest with you. It's like a rite of
that  theypassage.  But  fast
present their material in a less academic,talking salesmanship won't raise the money
more  engagingyou  need  for  your
way. And, they provide excellent casebusiness. You need an approach that respects
studies  that  are  surethe  power  of
to generate many aha's! The Discipline ofthe investor...one that builds a
Market  Leadersrelationship  with  investors.
will make you think about what it is yourSo, fill your business plan library with
company  or  newbooks  on  selling
venture does better than anyone else; whatand presenting.Here's a book to try:
unique  value  doSocratic  Selling  by  Kevin  Daley  with
you provide to your customers? How will youEmmett Wolfe. Socratic Selling as the title
continuallyimplies,  uses
increase that value? If you can't easilythe Socratic Method: "A method of teaching
answer  theseor  discussion,  as
questions about your business, Theused by Socrates, in which one asks a series
Discipline  of  Marketof  easily
Leaders is required reading and a must foranswered questions which inevitably lead the
your  businessanswerer  to  a
plan library. The business owners andlogical conclusion" (Webster's Unabridged).
entrepreneurs  that  canDalely's
answer these questions are not only raisingconcise, easy-to-follow chapters explain how
the  value  bar  into  open  a  sales
their industries, they're raising capitaldialogue and go right to the heart of the
for  theirmatter.  Socratic
businesses!Finance and EconomicsBe sure toSelling is a fun and informative 162 pages
keep your business plan library wellfor  those  of  us
balanced...Let me give you a sense of that
balance.  First  is  financewho believe selling means talking with, not
at,  investors.
and economics. We all have got to have a
sense  of  how  toStudy these techniques; they can make you
more  effective
make money...the universal laws of business
success,  nowith potential investors.If you are serious
about  writing your business plan...show it.
matter whether you are selling fruit from a
stand  or  runningStart a business plan library that shows you
are  a  serious
a Fortune 500 company. Finance and economics
are  the  basicstudent of business plans. Fill it with
business  plans,
building blocks of business. Your business
plan  librarypublic filings and annual reports of
businesses  in  your
needs a few books on the numbers. When you
understand  theindustry. Stay away from those generic
business  plan
basics of finance and economics its possible
to  bringing  thetemplates. They are too general. And, Read,
read,  read  and
most complex business down to the
fundamentals.  You  becomestudy too about strategy, finance,
economics,  writing,  selling,
empowered to focus on the basics and make
money  from  yourand how to raise capital. Spend the money.
Buy  the  books.  The
venture.Here's a good book to help you in
this  area:  What  the  CEOreward can be great...a funded business
plan.Mike Elia is a chief financial officer
Wants You to Know by Ram Charan. What theand an advisor to venture capitalists and
CEO  Wants  You  toleverage buyout specialists. To learn more
about writing business plans and raising
Know captures the basics of finance andcapital or to tap into the world's largest
economics  andbusiness plan library with over 900 industry
specific business plans, visit - Business
explains in clear, simple language how to doPlan Secrets Revealed.



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