| Aerospace industry, especially commercial aviation, | | | | industry associations can help you make your |
| saw a downturn in 2001, following the 9/11 attacks. | | | | presence known and have direct interaction with the |
| However, gradual increase in spending for military | | | | prospective clients. |
| aircraft, missiles and space projects by the U.S. | | | | ● A technical level meeting and presentation |
| Department of Defense, the U.S. aerospace industry is | | | | can let your clients feel that you understand their |
| growing leaps and bounds. | | | | needs. If they ask for changes in the product, you can |
| Aerospace industry is program-driven, and it takes | | | | provide them customized ones. |
| years to develop a new aircraft. Besides this, it is highly | | | | ● You should not act a product seller but as a |
| vulnerable to outside forces like budget approvals. So, | | | | risk sharer and relationship builder. |
| a supplier has to prepare himself for high risks involved | | | | ● Supply chain management is another area |
| in the production. | | | | where you can explore. |
| How to Market to Aerospace Industry: Maintenance, | | | | ● Do all the tasks from manufacturing, |
| repairs and operations are the key areas where a | | | | assembling to integrating components. |
| great deal of opportunity exists for top as well as low | | | | ● For improvement in your performance, you |
| level suppliers. | | | | should keep yourself involved with the developing |
| As a top-level supplier, you can work as system | | | | aircraft programs. |
| integrator while you have to look at the R & D | | | | Whatever marketing techniques you follow to reach |
| aspects, repair and maintenance responsibilities and | | | | the prospects, you should not forget that a good |
| after sales services as a low-level supplier. | | | | performance is essential for long run survival. |
| You can use the following marketing tactics to seek | | | | Aerospace industry is considered very vital to the |
| attention of aerospace manufacturers and aircraft | | | | country's security and growth and that's why it deals |
| programmers: | | | | with the people who are trustworthy and efficient and |
| ● For promoting new products and | | | | apt in performance. So, to sell your product and |
| technologies, you can use print as well as online | | | | services to this industry, you have to be more |
| advertising. Special magazines and websites have | | | | disciplined in your approach. |
| found to be the best places to advertise your | | | | You can seek out help of marketing advisers to |
| products and services. | | | | prepare marketing program which is suitable for this |
| ● It is essential to generate leads and build | | | | industry type. Websites also provide useful tips to |
| relationships. Nothing can be more beneficial as | | | | customize marketing efforts according to the industrial |
| referrals and goodwill. | | | | needs. |
| ● Sponsoring events like air shows and joining | | | | |