| Aerospace industry, especially | | | | and joining industry associations can |
| commercial aviation, saw a downturn in | | | | help you make your presence known and |
| 2001, following the 9/11 attacks. | | | | have direct interaction with the |
| However, gradual increase in spending | | | | prospective clients. |
| for military aircraft, missiles and | | | | ● A technical level meeting and |
| space projects by the U.S. Department of | | | | presentation can let your clients feel |
| Defense, the U.S. aerospace industry is | | | | that you understand their needs. If they |
| growing leaps and bounds. | | | | ask for changes in the product, you can |
| Aerospace industry is program-driven, | | | | provide them customized ones. |
| and it takes years to develop a new | | | | ● You should not act a product |
| aircraft. Besides this, it is highly | | | | seller but as a risk sharer and |
| vulnerable to outside forces like budget | | | | relationship builder. |
| approvals. So, a supplier has to prepare | | | | ● Supply chain management is |
| himself for high risks involved in the | | | | another area where you can explore. |
| production. | | | | ● Do all the tasks from |
| How to Market to Aerospace Industry: | | | | manufacturing, assembling to integrating |
| Maintenance, repairs and operations are | | | | components. |
| the key areas where a great deal of | | | | ● For improvement in your |
| opportunity exists for top as well as | | | | performance, you should keep yourself |
| low level suppliers. | | | | involved with the developing aircraft |
| As a top-level supplier, you can work as | | | | programs. |
| system integrator while you have to look | | | | Whatever marketing techniques you follow |
| at the R & D aspects, repair and | | | | to reach the prospects, you should not |
| maintenance responsibilities and after | | | | forget that a good performance is |
| sales services as a low-level supplier. | | | | essential for long run survival. |
| You can use the following marketing | | | | Aerospace industry is considered very |
| tactics to seek attention of aerospace | | | | vital to the country's security and |
| manufacturers and aircraft programmers: | | | | growth and that's why it deals with the |
| ● For promoting new products and | | | | people who are trustworthy and efficient |
| technologies, you can use print as well | | | | and apt in performance. So, to sell your |
| as online advertising. Special magazines | | | | product and services to this industry, |
| and websites have found to be the best | | | | you have to be more disciplined in your |
| places to advertise your products and | | | | approach. |
| services. | | | | You can seek out help of marketing |
| ● It is essential to generate | | | | advisers to prepare marketing program |
| leads and build relationships. Nothing | | | | which is suitable for this industry |
| can be more beneficial as referrals and | | | | type. Websites also provide useful tips |
| goodwill. | | | | to customize marketing efforts according |
| ● Sponsoring events like air shows | | | | to the industrial needs. |