| Aerospace industry, especially commercial | | | | joining industry associations can help you |
| aviation, saw a downturn in 2001, following | | | | make your presence known and have direct |
| the 9/11 attacks. However, gradual increase | | | | interaction with the prospective clients. |
| in spending for military aircraft, missiles | | | | |
| and space projects by the U.S. Department of | | | | ● A technical level meeting and |
| Defense, the U.S. aerospace industry is | | | | presentation can let your clients feel that |
| growing leaps and bounds. | | | | you understand their needs. If they ask for |
| | | | changes in the product, you can provide them |
| Aerospace industry is program-driven, and it | | | | customized ones. |
| takes years to develop a new aircraft. | | | | |
| Besides this, it is highly vulnerable to | | | | ● You should not act a product seller |
| outside forces like budget approvals. So, a | | | | but as a risk sharer and relationship |
| supplier has to prepare himself for high | | | | builder. |
| risks involved in the production. | | | | |
| | | | ● Supply chain management is another |
| How to Market to Aerospace Industry: | | | | area where you can explore. |
| Maintenance, repairs and operations are the | | | | |
| key areas where a great deal of opportunity | | | | ● Do all the tasks from manufacturing, |
| exists for top as well as low level | | | | assembling to integrating components. |
| suppliers. | | | | |
| | | | ● For improvement in your performance, |
| As a top-level supplier, you can work as | | | | you should keep yourself involved with the |
| system integrator while you have to look at | | | | developing aircraft programs. |
| the R & D aspects, repair and maintenance | | | | |
| responsibilities and after sales services as | | | | Whatever marketing techniques you follow to |
| a low-level supplier. | | | | reach the prospects, you should not forget |
| | | | that a good performance is essential for long |
| You can use the following marketing tactics | | | | run survival. Aerospace industry is |
| to seek attention of aerospace manufacturers | | | | considered very vital to the country's |
| and aircraft programmers: | | | | security and growth and that's why it deals |
| | | | with the people who are trustworthy and |
| ● For promoting new products and | | | | efficient and apt in performance. So, to sell |
| technologies, you can use print as well as | | | | your product and services to this industry, |
| online advertising. Special magazines and | | | | you have to be more disciplined in your |
| websites have found to be the best places to | | | | approach. |
| advertise your products and services. | | | | |
| | | | You can seek out help of marketing advisers |
| ● It is essential to generate leads and | | | | to prepare marketing program which is |
| build relationships. Nothing can be more | | | | suitable for this industry type. Websites |
| beneficial as referrals and goodwill. | | | | also provide useful tips to customize |
| | | | marketing efforts according to the industrial |
| ● Sponsoring events like air shows and | | | | needs. |