| What are Ezines? | | | | There are two ways to go about this, the fast way |
| Ezines are online newsletter that people subscribe to | | | | and the slow way. |
| because they have an interest in the subject matter | | | | To go about this the slow, way would mean we would |
| described in the newsletter. | | | | first place a small classified ad in the Ezine that we |
| Personally, I love Ezine advertising. I've used this very | | | | plan to target. We would then track our response to |
| strategy that you are about to learn right here and I've | | | | see if a larger ad is warranted. |
| created some exceptional growth in my business. Just | | | | This method works well with direct marketing online |
| to give you an idea, one Ezine ad that I sent to a list of | | | | because it decreases risk, but it will drastically increase |
| a little over 2,000 subscribers that cost me $31, | | | | the time frame until we see our most wanted |
| generated 55 new leads and 12 new sign ups in the | | | | response - sign ups. |
| course of 24 hours. That's a 22% lead to sign up | | | | Why? |
| conversion ratio! I've had people in my downline that | | | | We'll have to wait and track responses at each step. |
| have had better results than this. | | | | The fast way: |
| The best part is, the people that joined my business | | | | I have been using a faster and a little bit more risky |
| from this mailing were focused savvy Internet | | | | method. What I do is I call or email the list owner to ask |
| marketers. They joined my business and just ran with | | | | about their lists to try to get a feel if it is a good match |
| it. I estimate that those 12 sign-ups account for about | | | | for my ad. |
| 40 new down line members in the course of a month | | | | Here is what I want to find out: |
| and 100s at this point. | | | | How many mailings do they send out a week? |
| Wouldn't you like to have the same happen in your | | | | You don't want to send an ad to an Ezine that sends |
| business? | | | | out more than 2 solo ads a week because most likely |
| It gets me excited just sitting here writing about it! | | | | no one will read them. |
| So let's get on with it . . . | | | | How many new subscribers does the Ezine get in a |
| Which Ezines will we target? | | | | month? |
| We want to advertise in Ezines that target Home | | | | -You want an Ezine that gets a steady flow of new |
| Business Entrepreneurs, Network Marketers, Biz Opp | | | | subscribers. |
| Seekers, Internet Marketers, Affiliate Marketers, and | | | | Have similar ads to mine for my same business run in |
| your companies primary niche. These are the people | | | | the recent past? |
| that are actively interested in making money online and | | | | =You don't want to advertise in an Ezine that has had |
| in what you have to offer and will see the most value | | | | similar ads run in the past month or so. |
| in what we're offering. There are free places as well | | | | Does the Ezine owner have a list of references? |
| as paid places to find highly targeted Ezines to send | | | | -I ask if the Ezine owner can provide a short list of |
| your ads to. | | | | references that I can contact to see what their |
| I personally only advertise in the Directory of Ezines | | | | response rates have been like in that particular Ezine. |
| because I find it to be the best and most up to date | | | | Is there a newsletter archive that you can take a look |
| listing of quality Ezines. There is a membership cost but | | | | at? |
| I personally think it's worth it. | | | | -Since you're going to be running the ad you want to |
| QUICK TIP: If you decide to buy a membership I would | | | | see the layout of the Ezine so you know how your ad |
| advice going with the one year membership as | | | | will look. What do you do next? |
| opposed to the lifetime membership. Because by | | | | Find a few good Ezines and ask the List Owner some |
| following the method that I am about to describe to | | | | of the above questions to help you decide if their list is |
| you this time next year you will have developed so | | | | a good match for your offer. |
| many strong relationships with great Ezines that you'll | | | | After you've done your homework you'll want to go |
| have your own rolodex of great places to advertise. | | | | ahead and place your solo ad. Place about 3 or 4 at a |
| You can also use which is a free resource. | | | | time and be sure to track your click-thru rates. |
| What type of ad do we want to place? | | | | |