| Article writing will still be the favorite choice of Internet | | | | to generate website traffic. You can easily win on |
| Marketers in the years ahead. We have to come to | | | | both fronts. |
| grips with site design though. It is sad when you see | | | | Write your articles around keyword phrases. |
| website designers perfecting their craft without even | | | | Strategically place those phrases throughout the article |
| giving a single thought to bringing traffic to the site. | | | | for optimization. They will then gain excellent rank in the |
| A successful website does not become a success on | | | | search engines. Once you gain that rank, your articles |
| the back of web design alone. What would that brilliant | | | | become stand alone traffic generators that cost you |
| piece of web designing workmanship be without | | | | absolutely nothing. |
| traffic? Who would be able to benefit from that | | | | Consider this, your article contains information or |
| brilliance? | | | | content. The search engines love content. Your |
| Article writing saves on expenses and time. Does | | | | content is zeroed in on keyword phrases. These |
| article writing surface as your preferred method of | | | | phrases link up perfectly with the searchers query. |
| promoting your internet business? Surely it has no | | | | Once a match is found for your keyword phrase the |
| equal when considered from the same cost and time | | | | search engines are all over your article. |
| perspective. Lets look at article writing from a different | | | | This is free traffic. Lets back up a bit. Not only is this |
| angle. | | | | free traffic, it is free targeted traffic. Why do I say |
| Each article that you write for your website should | | | | targeted? Simply because the person who typed in |
| contain a link within it to your money making web page. | | | | the keyword phrase is searching for something in your |
| Moreover, you also need links that the search engine | | | | specific website topic arena. This in no way |
| spiders will need to crawl in order to reach the other | | | | guarantees you a sale. But it does significantly increase |
| pages of your website. | | | | the likely hood of one. |
| The spiders will follow links from page to page. They | | | | Underpinning your total article goal should always be |
| take this accumulated information gathered from your | | | | customer satisfaction. An uncomplicated almost docile |
| webpages and hand it over to the indexers. If the | | | | navigation through the information is a vital cog in the |
| search engines find that the information on all of your | | | | wheel of customer satisfaction. Pilot your reader |
| webpages dovetails nicely and they are similar; you | | | | through to the area you wish them to go. |
| should move higher up in page rank. | | | | You do this by simply putting yourself in the place of |
| Higher page rank leads to more traffic. Remember too, | | | | your reader. Hunt diligently for writing roadblocks. |
| if your article theme also dovetails with your website | | | | Remove them to ensure a smooth transition for your |
| theme your page rank will receive an added boost. | | | | reader once a decision has been made. |
| This is another double whammy effect of using articles | | | | |