| Did you know that the first Indian to have an airplane is | | | | are primary reasons why the domestic market is |
| the young Maharaja of Patiala, Bhupinder Singh? In fact | | | | weaning from government carriers. |
| he is considered by many, in 1910, to be one of the first | | | | People want good, affordable and comfortable travel. |
| Asians to fly. Since then the evolution of Airlines have | | | | And they are ready to pay a price for it. Wouldn't the |
| been rapid in India, starting with JRD Tata being | | | | largest backed up airlines actually want to leverage |
| awarded the first Indian Pilot license for flying his | | | | that to gain share? All is not lost, I think the new |
| Gypsy Moth. | | | | aviation minister is aggressive enough, but there is a |
| Aviation in India didn't take a large part of the travel till | | | | long way to go. My quick 3 tips to help them on their |
| around the 1950's when we had the Indian | | | | way?a) Improve service of ground stuff, the customer |
| Government stepping in and publicizing and | | | | is your most important asset.b) Improve your online |
| consolidating many individual players to jet start Indian | | | | booking facilities with the faster group of net savvy |
| Aviation. Thus began Indian Airlines and their operations | | | | people, it is important that you should cater to their |
| on 1st August 1953. | | | | needs of by passing agents and booking online.c) Fly |
| Currently today though the market share is dominated | | | | more often and at cheaper rates through the most |
| by private players in the market. Private airlines hold 60 | | | | important business domestic routes. It helps to help |
| percent of the market share. It was aided with allowing | | | | people fly at convenient timings. |
| private carriers to allow air taxi operations. But what is | | | | This really isn't rocket science to cater to the customer |
| the real reason behind people preferring this to the | | | | first and make sure that their needs are important. |
| Government run operations? In my opinion, I would cite | | | | Taking tips from the aggressive domestic players and |
| two main factors. | | | | using their large financial backing should help a is India's |
| The first would be the inventive ways of Airlines | | | | leading travel meta search engine that offers users |
| competing and offering better fares and privileges to | | | | the absolute cheapest rates they can get by |
| the user, thus allowing for a wider choice and an | | | | aggregating from many websites. Their services |
| affordable one. The second would be the defunct | | | | include Flights, hotels and buses which were recently |
| operational services of the Government. While they | | | | launched. With their clean interface they have |
| spend a lot of money in acquiring newer airplane jets | | | | redefined travel search to make it smarter, easier and |
| they haven't concentrated their efforts on the flying | | | | faster. |
| experience. Slack attitudes at expansions and service | | | | |