| The lens of Copying instructs users to use simple, | | | | Applications of this lens are abundant in our digital |
| inexpensive copies of their product or service. This | | | | world. For example, consider video conferencing, |
| lens is usually applied in one of three ways: | | | | document scanning and faxing, e-learning programs, |
| 1. Instead of an unavailable, expensive, or fragile object, | | | | and eBooks. Video conferencing allows participants to |
| use simpler and inexpensive copies.a. i.e. Listen to an | | | | interact in a meeting without having to physically be in |
| audio tape instead of attending a seminar | | | | the same location. |
| 2. Replace an object or process with optical copiesa. | | | | Similarly, document scanning or faxing allows for a |
| i.e. Measure an object by measuring the photograph | | | | cheap copy of a document to be quickly and easily |
| 3. If visible optical copies are already used, move to | | | | sent to multiple destinations around the world. Rather |
| infrared or ultraviolet copies.a. i.e. Make images in | | | | than sending the original via the Post Office, a user can |
| infrared to detect heat sources, such as diseases in | | | | simply scan in the document and instantly send the |
| crops, or intruders in a security system. | | | | paperwork wherever it needs to go. |
| Copying can solve many problems in a business. The | | | | E-learning programs, or distance learning, allow |
| copy can be a replication of a part, product, service, or | | | | students to complete technical programs, trade school, |
| even an experience. | | | | or college courses from the comfort of their own |
| Learning to Fly and Fire | | | | home. Students can get a degree without ever having |
| Perhaps the most obvious example is a flight simulator. | | | | to step foot in a physical classroom. The virtual course |
| Rather than paying for the rental or purchase of an | | | | is a "copy" of the real thing. |
| airplane, a would-be pilot can start learning to fly via a | | | | An eBook is essentially identical to a printed book, |
| flight simulation. A significant portion of a pilot's | | | | except that manuscript is published digitally. eBooks are |
| instrument flight training can be done on a simulator. | | | | much cheaper to produce and make it possible for |
| The pilot does not have to actually be in the plane to | | | | anyone to become a published author. YouTube |
| begin learning the basics of how to fly. | | | | operates on a similar principle. Rather than making |
| The military uses virtual reality in Basic Training to | | | | physical copies of a recording such as a DVD or VHS, |
| prepare soldiers for combat. Soldiers are desensitized | | | | the creator can post their masterpiece online for the |
| to killing enemies through the use of video games and | | | | whole world to see - without ever spending a penny. |
| virtual reality technology. Obviously the Army can't use | | | | How can you Copy your product, service, or system |
| real people to prepare their soldiers to kill, so they use | | | | to cut costs or make your product more accessible to |
| the next best thing - a copy. | | | | consumers in distant locations? |