| "> | | | | numbers into a Regional Car Travel versus Jet |
| Ask any CFO of a business what a 200K Executive | | | | Charter Simulator. |
| should contribute to the Company... it's going be more | | | | Number of Travelers: 2 |
| than 200K. | | | | Average Salary: $150,000 |
| That's called a 'Productivity factor'... and everyone from | | | | Unnecessary Overnight expenses: $1,200 (2 |
| the bottom of the org chart to the top has one. And | | | | Overnight's) |
| the more you make, the higher your Productivity factor | | | | Business destinations: 2 |
| is. Because if they are only covering their 'Salary'... they | | | | Mileage per travel leg: 200 / 200 / 200 (Round-Robin) |
| won't be around for long. | | | | When we hit Calculate in this scenario it's apparent |
| Last year 84% of U.S. business trips were regional and | | | | that the traditional 'price tag cost' of a King Air 100 Jet |
| 80% of those were by car 200 - 400 miles driven | | | | Charter travel is much higher than car travel ($2419 |
| one-way. I don't have to tell you that spending 7-14 | | | | versus $384 cost per traveler), when we continue |
| hours 'On the Road' just for 1 business meeting is a | | | | down the results rows into the Time and Productivity |
| poor use of an executive's time. | | | | factors the opposite happens. |
| Especially if they are salaried in the 6-figures.... | | | | Because when three executives averaging $150,000 in |
| And everyone hates the idea of today's airline travel | | | | salaries can recover over 18 cumulative hours of time, |
| with all the delays, cancellations, connections and | | | | the 'Time Machine' Savings with Employee Productivity |
| overall hassles. It's on everyone's web site and charter | | | | value is $18,753. |
| sales reps continually talk about it. | | | | And that's not even counting the hours being spent |
| So we can agree that everyone has heard the | | | | away from home due to Regional car travel time |
| traditional 'Marketing Pitch' of Jet Charter and Air Taxi | | | | allotments and logistics. That $18,753 of 'Time Machine' |
| being more Flexible, more Convenient, more | | | | Savings is a direct factor between hours recovered |
| Controllable and more Productive. | | | | and a pre-determined employee Productivity factor set |
| But just talking about it does not help the CFO's of the | | | | by the Jet Charter prospect business themselves. |
| corporate world 'justify' it. Because when they look at | | | | Because if you ask any CFO of a business what a |
| the traditional Jet Charter trip proposal, they look at the | | | | 150K Executive should contribute to the Company... it's |
| 'Line item' at the bottom line of a Jet Charter trip | | | | going be more that 150K. |
| proposal; the Cost of Jet Charter. | | | | And the more aircraft you add to the Jet Charter |
| And your traditional Jet Charter proposal 'Line item' | | | | Simulator, the more choices the CFO's (and whoever |
| portrayed as is will always amount to more 'Dollar | | | | they internally delegate the tool to) will have. The |
| Cost' than the alternative corporate travel via Car and | | | | beauty of this is the only aircraft they are comparing it |
| Airline. So Jet Charter trip proposal closing ratios are | | | | to (Regional Car Travel vs. Jet Charter Travel or |
| low and the traditional alternative corporate travel | | | | Airline vs. Jet Charter Travel) are your aircraft... not |
| choices via Car and Airline are high. | | | | your competitors. |
| But what if you had a QUANTITATIVE tool to | | | | Instead of the traditional way of selling 'Jet Charter' as |
| promote your Jet Charter service around a total ROI | | | | a luxury 'Price tag'... think about the paradigm shift of |
| business equation; Flexibility, Convenience, Productivity | | | | supplying businesses at the C-level with a |
| and TIME = True COST. A tool that you could | | | | QUANTITATIVE tool to promote your Jet Charter |
| proliferate out to selected Jet Charter clients and | | | | service around a Cost/Productivity ROI equation. |
| potential Jet Charter prospects. | | | | So before traditional choices are made to have |
| An instrument that would show the CFO's of the | | | | executives travel by Car or by Airline, they can make |
| world the difference between perceived 'Dollar cost' | | | | the decision to 'Jump on board' your fleet when the |
| and 'Realized Savings' when an executive's | | | | business equation and ROI factors tilt in your favor. |
| 'Productivity factor' is included in the business equation. | | | | Bottom line, you can show executives with fiscal |
| Here's an example using the model of regional car | | | | responsibility how to 'Think about TIME Differently'. And |
| travel versus Jet Charter travel. Let's plug in a few | | | | Justify it. |