Air Taxis Take Flight

Relief is in sight for harried travelers who hate themaking this business model feasible. These planes
hassles of commercial airline flights. Several companiesweigh 10,000 pounds or less and have a flying distance
are gearing up to provide inexpensive personal jetof about 500 miles. This makes them ideal for short
flights, or "air taxi" services."commuter" hops. It also means a substantially lower
The arrival of "very light jets," or "mircrojets," iscost for the passenger over current "upscale" air
expected to revolutionize the aviation industry bycharter or fractional jet ownership.
making air charter affordable for the average businessAccording to Eclipse, their company is "applying
or leisure traveler. Utilizing smaller airports, like Spirit ofrevolutionary propulsion, manufacturing, and electronics
St. Louis, these 4 to 6-seater planes will takesystems to produce aircraft that cost less than a third
passengers straight to their destination. No moreof today's small jet aircraft, [and] will be significantly
crowds or long waits for scheduled flights at bigsafer and easier to operate than those of today."
airports.Certification is still pending for these aircraft, but is
One company, Pogo Jet, plans to roll out service asexpected in the near future. The FAA is currently
early as next fall. Headed by People Express founderdebating what sorts of regulations should apply to
Donald Burr, Pogo's aim is to provide "cheap private-jetmicrojets. Several important issues including airport
travel," according to the CEO. Speaking recently atsafety, flight control and maintenance still need to be
Flight School 05, a "first annual" conference of aviationaddressed before these new planes can take to the
leaders, experts and entrepreneurs in Scottsdale, AZ,skies. All "very light jets" are designed for a single pilot,
Burr predicted, "We will steal traffic from cars...Lotswhich creates another regulatory hurdle to overcome.
and lots."Current regulations for commercial jets prohibit
The advantages for the traveler are obvious: flexiblesingle-pilot operation.
"on demand" scheduling, parking right next to theDespite these obstacles, proponents are still optimistic
airstrip, and fewer problems with security. Theabout an upcoming personal jet revolution. Companies
expected reduction of red tape and fewer delays atlike Eclipse and Pogo Jet are counting on customer
small airports would significantly cut the amount of timedissatisfaction with the current state of commercial
wasted on a typical commercial airline trip.aviation. Or, as Donald Burr put it, "People have
Other start-up companies like Jetson Systems anddemonstrated that they don't like to get screwed at
Corporate Clipper plan to compete with Pogo Jet forthe last minute."
the air taxi market. According to Edward Iacobucci,Whether the air taxi model succeeds is, in the end,
president of Jetson Systems and another attendee ofdependent on just that: customer satisfaction. Creating
Flight School 05, the success of the air taxi concepta market niche and actually making a profit will be quite
hinges on matching supply and demand in real time anda challenge for these new companies. As Vern
providing inexpensive, reliable service.Raburn, CEO of Eclipse pointed out, "History is littered
The debut of "very light jets" from manufacturers likewith dead aircraft manufacturers.
Eclipse Aviation and Adam Aircraft is crucial for