| When you were born, your parents gave you a name | | | | 7470 is 10 times better than a 747 would have been?) |
| that was chosen with care. Most likely you got a first, | | | | Confidence - While Confidence is the model name |
| middle and last name - your "legal" name ... but then | | | | given to this machine, it says a lot about the product. |
| they also chose just one name to call you all the time. | | | | Whether you are a novice or an accomplished |
| The Singer 7470 is exactly the same. The full "legal" | | | | seamstress, the features that come built-in with the |
| name is Singer Confidence 7470 Computerized | | | | Singer 7470 cannot help but give you confidence in |
| Sewing Machine ... what a mouthful! Is it any wonder | | | | your sewing endeavors. |
| that most people just refer to it as the Singer 7470? | | | | Computerized - Ahh, what was life like before |
| But pay attention to what Singer did when they chose | | | | computers?! With computerized features like an |
| this name. While it is very long, every word in the name | | | | automatic needle threader and a jam-proof bobbin and |
| gives meaning (and explanation) to an incredible | | | | one-touch button stitching, the Singer 7470 takes |
| sewing machine. | | | | sewing to a new level. Things you already know how |
| Singer - The name Singer immediately makes you | | | | to do can be done faster and simpler, and things you |
| think of sewing. Talk about brand recognition! The | | | | didn't know how to do or struggled to master can now |
| Singer Manufacturing Company has been in business | | | | be accomplished easily with the sophistication of the |
| since the mid-1800's ... and they haven't stayed in | | | | 7470. |
| business without loyal customers. So when buying a | | | | It's obvious that Singer spent a lot of time choosing the |
| Singer sewing machine, you know you are getting | | | | name once they created this tremendous sewing |
| quality. | | | | machine. And then they threw in so many accessories |
| 7470 - I don't know why Singer used this model | | | | to complement all those wonderful features, too many |
| number (maybe it was just the next logical one?) but if | | | | to even start listing. |
| you've ever done much commercial flying, you can | | | | But there's a whole lot more to this machine than just |
| see a correlation here. Having flown a lot as a child, it | | | | a well-chosen name. In fact, the main reason people |
| was always a treat to get to fly on a 747 because | | | | love the Singer 7470 so much isn't even mentioned |
| they were so much bigger and better than the dinky | | | | here! |
| 707s and 727s and 737s. (So does that mean the | | | | |